Determining whether an organizational announcement, event or a program is newsworthy is a struggle that Communications professionals face quite often. Although there is no exact science, I usually look at several factors when I gauge whether I will distribute a news release on an Arapahoe Library District news item or program. These factors include proximity, human interest, significance, timeliness and prominence.
How can we ensure coverage? Unfortunately, we can’t – there are no guarantees in the world of media. However, some helpful attention grabbers include quality photos. Anything to better illustrate an event or an idea to give it that “human interest” color always helps. So, I encourage ALD staff to grab that digital camera and click away this summer. Perhaps you will take that one shot that can win the Summer Reading Staff Photo Contest. Read more on staffnet’s home page.
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