It has been brought to my attention that our program participation numbers are in need of a boost.
The main message we need to communicate to patrons is: FOR PROGRAM AND EVENT INFORMATION, PICK UP THE DEWEY. I don’t believe it is clear to patrons that The Dewey houses all program-related information. Therefore, we need to be intentional in clarifying, for patrons, where they can find the latest and greatest program/event information.
Take a few minutes to read about some of the fun marketing tools that each library will soon receive. Table tents, posters, signage in bathroom stalls, new (and improved) library-specific handouts, screen savers…to the rescue!
Posters: We will provide each library with large, 4-color posters to be displayed in a prominent location.
Screensavers: The screensavers will match the posters. In addition, we are creating children, teen and adult specific screensavers that read: FOR INFORMATION ABOUT TEEN PROGRAMS AND EVENTS, PICK UP THE LATEST COPY OF THE DEWEY. Some libraries may already have the “general program” screensaver. If you don’t have the screensaver yet, you will soon.
Table Tents: We have tallied the number of tables at each library and have purchased acrylic table tents for each table, at each library. We have created table tents that match the look of the posters and screensavers. These table tents will be another great way to promote the featured programs and Library District initiatives as well!
Library-Specific Handouts: Beginning with the July edition (which will be available in early June), you will notice that the masthead of the library-specific pieces will now read: PROGRAMS AND EVENTS. Until now, the masthead has read: THE DEWEY, which is a bit confusing to patrons. The two pieces were too similar design-wise and really, looked like the same piece. We hope that the “new and improved” library-specific handout masthead will help clarify things.
Signs in Bathroom Stalls: We will provide each library with acrylic flyer-holders to post on the doors of the bathroom stalls. I believe a library came up with this brilliant idea and is already making it happen. Ginger will be in touch with each of you soon to tally the number of “flyer holders” needed.
Website: We will post a brief feature article on the website that highlights how patrons can find out about programs and events at the libraries.
2 comments:
Love, love, love the bathroom stall idea! Nothing like a captive audience!
We also feature programs on the web! Stop by or direct patrons to the feed on the homepage, the what's going on page for teens, or the events page on Tales' Treehouse. These all have links to the calendar where patrons can register.
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